Graphic design is a creative process involving a client and a designer undertaken in order to convey a specific message (or messages) to a targeted audience.  The client will convey who their target market is and a graphic designer's job is to create a marketing piece or collateral that will have a message to reach that audience.  A strong marketing piece can help to generate leads or sales. The graphic design process is extremely important to a company's brand.  If you would like more information visit: www.sctcdesign.com